Police: Recruitment

Home Office written question – answered on 8th October 2019.

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Photo of Mary Creagh Mary Creagh Chair, Environmental Audit Committee

To ask the Secretary of State for the Home Department, how much the Government plans to spend on the Be a Force for All campaign via (a) websites, (b) newspapers, (c) television, (d) search engine optimisation, (e) social media by platform, (f) billboards (g) and any other medium in (i) total and (ii) each month of the campaign.

Photo of Kit Malthouse Kit Malthouse The Minister of State, Home Department

The first phase of the police recruitment campaign is running from Thursday 5th September to Friday 18th October 2019.

The department is currently expecting to spend approximately £1.4m on this phase of campaign activity including website development and advertising.

The next phase of the campaign is due to run from January 2020. The department is currently in planning for this campaign and is yet to finalise budgets across the programme.

Government policies and programmes affect the lives of millions of people and in order for them to work, they must be communicated effectively to engage the public and bring about positive behaviour change. However, this has to be done with cost efficiency in mind and there are strict rules to ensure value for money on Government advertising.

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