It is important to highlight that there are over 1.6 million people already claiming some £5.4 billion in Pension Credit but the Government wants to ensure that all pensioners eligible can claim the Pension Credit to which they are rightly entitled.
On a national basis the DWP targets activity on engaging with people who may be eligible to Pension Credit at pivotal stages, such as when they claim State Pension or report a change in their circumstances. The DWP uses a wide range of channels to communicate information about benefits including Pension Credit to potential customers; including information on https://gov.uk/, in leaflets and by telephone.
We know that often the best ways to reach eligible customers is through trusted stakeholders working in the community. That is why we have developed and resourced the Pension Credit toolkit which can be found at: https://www.gov.uk/government/publications/pension-credit-toolkit and contains resources for anyone working with pensioners and includes guides to Pension Credit. It also contains publicity material and guidance designed to help older people understand how they could get Pension Credit and help organisations support someone applying for Pension Credit as well as ideas for encouraging take-up.
In addition, the Pension Credit calculator https://www.gov.uk/pension-credit-calculator enables potential customer to check if they are likely to be eligible and get an estimate of what they may receive; and of course the easiest way to make a Pension Credit claim is via the Freephone number 0800 99 1234.