Crime Prevention: Publicity

Home Office written question – answered on 8th October 2019.

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Photo of Kit Malthouse Kit Malthouse The Minister of State, Home Department

The #knifefree campaign is based on independent qualitative and quantitative insight and evaluation after extensive testing with the target audience.

An independent quantitative survey will be undertaken with a robust sample of the target audience to measure the effectiveness of #knifefree summer campaign activity, including the fast food boxes. This evaluation captures where interviewees recall seeing #knifefree campaign communications, as well as attitudinal measures relating to knife crime and knife carrying.

All City Media Solutions, will also undertake a post-campaign analysis including measuring awareness and creative effectiveness of the campaign.

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