The Department for Work and Pensions is the biggest Government department with around 22 million citizens depending on our services on a daily basis. However, we are conscious that many people who want information about the services and support we provide won’t be aware of the different Government channels they can use to access that information, or may not have easy access to them. Equally, it is right that we advertise our services widely so that, should people need urgent support, they will have a level of awareness about where they can find that help and what that support might look like. Actively trying to reach the widest possible audience around the country is both necessary and responsible. This is in line with other Government departments.
The current predicted DWP communications budget for advertising and marketing in 2019-20 is £13,332,000. This budget is constantly under review as we need to be flexible, ensure best value for money for the taxpayer and meet our responsibility to communicate Government policies effectively.