To ask the Secretary of State for Health and Social Care, what recent estimate he has made of (a) the value of eligible Healthy Start vouchers that have not been used in (i) England, (ii) London and (ii) Ealing; and (b) the cost to the public purse on promoting Healthy Start vouchers in the last 12 months.
It is not possible to provide information on the value of vouchers that have not been used in a geographical area. Vouchers are sent to a specific address but they can be spent in any location. We do not track where individuals choose to spend their vouchers and therefore cannot monitor unused vouchers by specific location
Funding allocated to the Healthy Start scheme is accounted through a single cost centre together with the Nursery Milk scheme. A split by individual scheme is therefore not available. In 2017-18 funding for these schemes was £104,709,791. Audited spend data for the 2018-19 financial year is not yet available. This includes funding for the Healthy Start website which costs approximately £12,000 per year and which, together with the Start4Life website, promotes the Healthy Start scheme to the public and retailers.