Alcoholic Drinks: Marketing

Department for Digital, Culture, Media and Sport written question – answered on 13th June 2019.

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Photo of Fiona Bruce Fiona Bruce Conservative, Congleton

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps he is taking to help ensure that alcohol is marketed responsibly.

Photo of Fiona Bruce Fiona Bruce Conservative, Congleton

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps is he taking to protect children and young people from the potential adverse effects of alcohol marketing.

Photo of Margot James Margot James The Minister of State, Department for Culture, Media and Sport

Advertising in the United Kingdom is regulated by the Advertising Standards Authority, the industry’s independent regulator, who enforce the Advertising Codes through a system of self-regulation and co-regulation with Ofcom. The Codes apply to all media, including broadcast and online, and set standards for accuracy and honesty to which advertisers must adhere, including specific conditions on advertising to children, causing offence and social responsibility. The Codes include rules which require that alcohol advertising is socially responsible and is not targeted at under 18s. The Codes are regularly reviewed and updated to ensure they remain effective.

Separately to this, the Portman Group provides a Code of Practice to the alcohol industry on the Naming, Packaging and Promotion of Alcoholic Drinks, which seeks to ensure that non-paid for alcohol marketing in the UK is also socially responsible, and does not target young people.

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