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The Government wants to get more people from all backgrounds embracing sport and physical activity, including those less likely to do so such as women and girls, and help them to get active in ways that suit them.
Sport England, the government arm’s length body responsible for grassroots sport in England, are investing in a series of programmes and initiatives to increase participation amongst women and girls in basketball and netball. This includes £19.7m for the 2017-2021 funding cycle in England Netball to increase the number of women and girls participating in the sport. England Netball deliver this through programmes such as Back to Netball and Walking Netball and to support the high performance pathway. The Netball World Cup will also continue to build interest in the sport and will be supported by the This Girl Can campaign.
Sport England are also investing £6.04m for the 2017-2021 funding cycle in Basketball England to fund both the talent pathway and community participation. Funded programmes focused on increasing girl’s participation in the sport include Junior NBA (a city based schools league competition) and the recently launched Slam Jam (aimed at primary school aged children).