Mayflower: Anniversaries

Department for Digital, Culture, Media and Sport written question – answered on 2nd May 2019.

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Photo of Mark Garnier Mark Garnier Conservative, Wyre Forest

To ask the Secretary of State for Digital, Culture, Media and Sport, whether he has made an estimate of the number of US tourists who will visit the UK in 2020 as part of the Mayflower celebrations in September 2020.

Photo of Michael Ellis Michael Ellis The Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport

DCMS has provided £750,000 of funding for the Mayflower celebrations through VisitEngland. This funding was used to:

  • Commission the digital Mayflower Trail (an online facility to allow consumers to explore the story of the Mayflower and its' passengers),
  • Provide press trips and events to engage buyers and consumers,
  • Develop partnerships, such as with Disney Cruises,
  • Generate digital content for the Mayflower 400 website, including social media,
  • Develop digital marketing in the United States; and
  • Work with various trade stakeholders to create themed, bookable tours and products.

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