Foreign Relations

Foreign and Commonwealth Office written question – answered on 11th March 2019.

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Photo of Tracey Crouch Tracey Crouch Conservative, Chatham and Aylesford

To ask the Secretary of State for Foreign and Commonwealth Affairs, what statistics his Department uses to measure the value of British soft power assets.

Photo of Mark Field Mark Field Minister of State

​The FCO draws on a wealth of independent, external studies which assess soft power. These include the Portland Soft Power 30, Elcano Global Presence Index, Global Power City Index, the Anholt GfK Nations Brand and the IFG-Monocle Survey.

The British Council has produced several studies looking at UK soft power, such as the 2018 Value of Trust report, which surveyed young people in G20 countries, and the 2017 report Soft Power Today, which examined the impact of investment in soft power.

In addition, the Government conducts a global poll of perceptions of UK as part of the 'GREAT' campaign, alongside its 'return on influence' measurement framework.

It is clear that the reach of British soft power assets is significant: the British Council alone worked directly with 75 million people in 2017-18. The BBC is the world's largest international broadcaster, reaching 347 million people worldwide in over 40 languages.

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