Sports

Foreign and Commonwealth Office written question – answered at on 11 March 2019.

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Photo of Tracey Crouch Tracey Crouch Conservative, Chatham and Aylesford

To ask the Secretary of State for Foreign and Commonwealth Affairs, what assessment he has made of the comparative value of sport to British soft power and international influence compared to other soft power assets.

Photo of Mark Field Mark Field Minister of State

​While it can be difficult to compare the soft power generated by UK sport to other levers of soft power, from the UK's university sector to our democratic values, evidence from international polling consistently shows that sport is a significant soft power asset. For example, the 2017/18 Populus British Icon Index survey identified the Premier League as the single most effective UK brand.

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