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Cabinet Office written question – answered on 5th March 2019.

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Photo of Layla Moran Layla Moran Liberal Democrat Spokesperson (Education)

To ask the Minister for the Cabinet Office, what estimate the Government has made of the cost to the public purse of the planned television advertisements outlining how the UK's exit from the EU will affect the public.

Photo of David Lidington David Lidington Chancellor of the Duchy of Lancaster, Minister of State (Cabinet Office)

The Cabinet Office is leading and coordinating the cross-departmental Prepare for EU Exit public information campaign to help fulfil the Government’s duty to inform citizens and businesses about how leaving the EU might affect them, and to advise them on the steps they may need to take to prepare. In the coming weeks and months, we plan to use a range of paid-for and no-cost channels to direct citizens and businesses to a dedicated area on GOV.UK at

The Cabinet Office has undertaken to publish information relating to ongoing expenditure on the public information campaign as part of the department’s monthly data transparency releases. The latest release ( showed that as of 31 December 2018, expenditure relating to this campaign totalled £300,000. In conjunction, Cabinet Office has committed to disclose full costs regarding the TV advertising as part of these data releases in due course.

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