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Exports: Advertising

Department for International Trade written question – answered on 6th March 2019.

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Photo of Layla Moran Layla Moran Liberal Democrat Spokesperson (Education)

To ask the Secretary of State for International Trade, what estimate he has made of the cost to the public purse of the Exporting is Great publicity campaign in the last year in (a) digital and (b) physical advertising.

Photo of Graham Stuart Graham Stuart Parliamentary Under-Secretary (Department for International Trade)

In the last year (1 February 2018 to 31 January 2019), the total cost of advertising through the Exporting is GREAT campaign was £2.62m, comprising the cost of advertising in online digital formats of £1.90m and the cost of advertising in physical formats of £0.72m.

The latest figures from 2017 show that up to 130,000 businesses took steps towards exporting because of the campaign.

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