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Official communications throughout 2018 pointed EU citizens towards reliable sources of information. Millions of people have already seen UK government advertising encouraging people to visit GOV.UK for easy to understand information. EU citizens can also sign up for official email updates, over 300,000 people have so far signed up.
We are using all available channels to reach our audiences – like direct marketing, presentations, email updates, toolkits and webinars to name a few. At the end of March, a new national marketing campaign will encourage EU citizens to apply when the Scheme is fully open.
No-one will be left behind which is why we are also working in partnership with vulnerable group representatives, local authorities and other experts to make sure we reach everyone.