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We will shortly be launching a consultation on further advertising restrictions which will consider a range of options aimed at reducing children’s exposure to advertising of high fat, salt and sugar (HFSS) products. We will consider all responses to the consultation.
We are also delivering a trailblazer programme working with local authorities to address childhood obesity. The programme will help us to learn and share what works at local level and explore the barriers to tackling childhood obesity locally and the limits of existing powers. For some local authorities, applying further restrictions on HFSS advertising to children locally is a priority.