In November 2017, when the change to the blood donor criteria for men who have sex with men came into force, a media release was distributed to national, regional and trade media. Posts on blood donation social media channels also directed individuals to this information. NHS Blood and Transplant has and will continue to engage with key stakeholders such as the Terrance Higgins Trust, the National Aids Trust and Stonewall on this issue. Further to this activity, NHS Blood and Transplant has not conducted paid for advertising to advertise the change.
NHS Blood and Transplant is committed to exploring whether a more individualised approach to risk assessment could be taken to donor selection and expects to report on its findings regarding new evidence and new technologies for assessing risk by 2020.