The Road Traffic Act 1988 gives local authorities the responsibility for carrying out a programme of road safety and to take preventative measures including dissemination of information such as public education campaigns.
The Government wants to see roads which are safe and which meet the needs of all users, including vulnerable road users such as pedestrians. The Government encourages local authorities, schools and the public to use its THINK! road safety educational campaigns and resources, which cover a wide range of issues. These campaigns encourage safer behaviours, so as to reduce the number of people killed and injured.