Department for Education written question – answered at on 21 November 2018.
To ask the Secretary of State for Education, what the value is of his Department's contract with M&C Saatchi to relaunch the marketing campaign promoting apprenticeships.
The value of the department’s contract with M&C Saatchi for the 2018-19 financial year is £2.55 million. It was awarded following a competitive tender through a Crown Commercial Service communications framework.
The contract covers the development of a new integrated communications campaign to change perceptions of apprenticeships and to encourage more people to see the positive value that apprenticeships can have on their business or their career.
It includes agency fees, the cost of producing the new advertising campaign and promotional content, the development of a new digital service and third-party costs, such as research.
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