Department for Education: Social Media

Department for Education written question – answered on 6th November 2018.

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Photo of Tulip Siddiq Tulip Siddiq Labour, Hampstead and Kilburn

To ask the Secretary of State for Education, how much his Department has spent from the public purse on promoted content on (a) Twitter, (b) Facebook and (c) Instagram in each month since June 2017.

Photo of Anne Milton Anne Milton Minister of State (Education)

The Department for Education (DfE) uses digital advertising as a cost effective way to reach target audiences, to deliver awareness and behaviour change campaigns to support government priorities such as recruiting teachers, starting apprenticeships and tackling child abuse.

In line with other government departments we buy media space through the government appointed media buying agency, Carat. The majority of our spend is on the department’s teacher recruitment campaign. In the financial year 2017-18, DfE purchased media space on Facebook, Twitter and Instagram to the value of £1,581,186.99. In 2018-19 to the end of September we spent £640,931.55. Ad hoc spend may not be included in this amount. On occasion, there may be some spend in certain months which will carry over into the following month.

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