The Border Paws family travel toolkit includes a range of digital and printable promotional materials for partners to use. The promotional materials form part of the annual peak travel communications campaign for Border Force and were also used to mark the 40th anniversary of detector dogs.
The design of Border Paws was completed by Design 102, an internal design team who are part of the Government Communications Service and not an external design agency.
Border Paws was funded from the Home Office’s Communications budget. No printing of Border Paws was provided for external stakeholders.
Border Paws was made available to all national ports including those in devolved administrations and was optional for partners to use.
For example, Heathrow paid for the print of leaflets for display in terminals over the summer and October half term. Airlines including Virgin and American Airlines gave leaflets out to younger travellers and British Airways show the Border Paws animation on flights.