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Right to Buy Scheme

Ministry of Housing, Communities and Local Government written question – answered on 8th October 2018.

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Photo of John Healey John Healey Shadow Secretary of State for Housing

To ask the Secretary of State for Housing, Communities and Local Government, how much has been spent from the public purse on (a) advertising and (b) promoting the right to buy scheme in each year since 2010; and how much he plans to spend on (i) advertising and (ii) promoting that scheme in each year to 2020.

Photo of James Brokenshire James Brokenshire The Secretary of State for Housing, Communities and Local Government

Holding answer received on 11 September 2018

No money was spent on advertising and promoting right to buy in 2010 and 2011.

The attached table sets out costs from 2012 to current.

These costs are the total spend of promoting the scheme and include creative development, production, media buying, web hosting, and printing and publishing of forms and booklets.

In 2015- 2017, the Department ran a separate home ownership campaign, ‘Own Your Home’. In some cases, it has not been possible to separate out spend on right to buy and Own Your Home and we included the combined total.

The 2018 costs relate to the promotion of the voluntary right to buy pilot in the Midlands, including development of a website which provides information about eligibility and guides users through the application process.

Future spending plans have yet to be determined.

Right to Buy - Spend Summary (Excel SpreadSheet, 12.05 KB)

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