Strokes: Health Education

Department of Health and Social Care written question – answered on 5th July 2018.

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Photo of Justin Tomlinson Justin Tomlinson Conservative, North Swindon

To ask the Secretary of State for Health and Social Care, how much funding his Department allocated to Public Health England’s Act FAST campaign in each of the last three financial years.

Photo of Justin Tomlinson Justin Tomlinson Conservative, North Swindon

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the effectiveness of Public Health England’s Act FAST campaign in saving lives and preventing serious disability.

Photo of Steve Brine Steve Brine The Parliamentary Under-Secretary for Health and Social Care

The funding allocated to the Act Face Arms Speech Time (FAST) media spend is as follows:

2015-16: £920,000

2016-17: £1.15 million

2017-18: £1.29 million

Marketing spend is defined for this purpose as advertising spend covering only the media costs (inclusive of agency commission). These figures do not include recruitment/classified advertising costs and ad hoc spend under £10,000. All figures are rounded to the nearest £10,000.

All Public Health England spend over £25,000, including on public health campaigns, is published routinely and available at the following link:

https://www.gov.uk/government/collections/phe-spend-over-25000

The campaign’s effectiveness is evaluated in a number of ways including reviewing 999 call data from regional ambulance trusts and modelling clinical outcomes. This research has shown that between the launch of Act FAST in 2009 and 2016, it is estimated that an additional 47,804 people reached hospital within the vital three-hour window and 5,365 fewer people became disabled as a result of a stroke in the period. Further information is available at the following link:

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/646715/public_health_england_marketing_strategy_2017_to_2020.pdf

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