The funding allocated to the Act Face Arms Speech Time (FAST) media spend is as follows:
2016-17: £1.15 million
2017-18: £1.29 million
Marketing spend is defined for this purpose as advertising spend covering only the media costs (inclusive of agency commission). These figures do not include recruitment/classified advertising costs and ad hoc spend under £10,000. All figures are rounded to the nearest £10,000.
All Public Health England spend over £25,000, including on public health campaigns, is published routinely and available at the following link:
The campaign’s effectiveness is evaluated in a number of ways including reviewing 999 call data from regional ambulance trusts and modelling clinical outcomes. This research has shown that between the launch of Act FAST in 2009 and 2016, it is estimated that an additional 47,804 people reached hospital within the vital three-hour window and 5,365 fewer people became disabled as a result of a stroke in the period. Further information is available at the following link: