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Department of Health and Social Care written question – answered on 21st June 2018.

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Photo of Royston Smith Royston Smith Conservative, Southampton, Itchen

To ask the Secretary of State for Health and Social Care, what recent assessment his Department has made of the effectiveness of the five-a-day campaign to improve healthy eating.

Photo of Steve Brine Steve Brine The Parliamentary Under-Secretary for Health and Social Care

The 5 A Day campaign was launched in 2003 and refreshed in 2016. Since then, evidence from dietary surveys suggest that consumption of fruit and vegetables increased slightly and peaked in 2006/07 but there has been little or no change in consumption since the late 2000s; further information is available at the following link:

It is not possible to determine to what extent these changes in consumption are due to the 5 A Day campaign compared to other factors such as price and availability, which are likely to have an influence. Due to these and other factors influencing food choice, it is difficult to assess the direct effect of single measures such as the 5 A Day campaign.

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