There is a clear need to address childhood obesity on health and social justice grounds and this government is committed to tackling the issue and supporting people in making healthy choices.
The UK currently places strong restrictions on the advertising of foods high in fat, salt or sugar (HFSS) in broadcast media. These state that HFSS products may not be advertised in children's media, or during programmes of which children make up over 25 per cent of the audience. The Committees of Advertising Practice regularly review and update the Advertising Codes to ensure they reflect the best available evidence of the impact of advertising on the public.
Our public health priorities are kept under review as we remain committed to ensuring that the UK has a robust approach.