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To ask Her Majesty's Government what is the annual budget of the GREAT Britain Campaign; and what proportion is specifically aimed at marketing British food abroad.
The Food is GREAT campaign is part of the cross-government GREAT Britain campaign.
Food is GREAT supports the delivery of the UK Food and Drink International Action Plan by increasing public perception and demand of UK food and drink around the world.
The Food is GREAT campaign is funded from the central GREAT Britain campaign and Defra. The campaign team also work with industry to gain value in kind support for the campaign. The first year of the campaign (April 2017 to March 2018) had a total budget of £1.25 million.