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Food: Marketing

Department for Environment, Food and Rural Affairs written question – answered on 22nd March 2018.

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Photo of Baroness Jones of Whitchurch Baroness Jones of Whitchurch Shadow Spokesperson (Environment, Food and Rural Affairs)

To ask Her Majesty's Government what is the annual budget of the GREAT Britain Campaign; and what proportion is specifically aimed at marketing British food abroad.

Photo of Lord Gardiner of Kimble Lord Gardiner of Kimble The Parliamentary Under-Secretary of State for Environment, Food and Rural Affairs

The Food is GREAT campaign is part of the cross-government GREAT Britain campaign.

Food is GREAT supports the delivery of the UK Food and Drink International Action Plan by increasing public perception and demand of UK food and drink around the world.

The Food is GREAT campaign is funded from the central GREAT Britain campaign and Defra. The campaign team also work with industry to gain value in kind support for the campaign. The first year of the campaign (April 2017 to March 2018) had a total budget of £1.25 million.

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