In 2016, the Chancellor appointed Jayne-Anne Gadhia, CEO of Virgin Money, as the Government’s Women in Finance Champion to promote the Women in Finance Charter and the benefits of a diverse workforce across the UK financial services sector.
In collaboration with HM Treasury, Virgin Money launched the Women in Finance app in November 2017. The app features video case studies, research and practical tools to support companies who want to improve the gender balance within their organisation.
Treasury officials are in regular communication with prospective signatories to help them to understand how the Charter works and support them if they wish to sign.
HM Treasury takes part in regular sector events to promote the Charter and encourage firms to sign, as well as raising awareness of the Charter through sustained social media and traditional media campaigns.
There are currently 162 signatories to the Charter, who together employ over 600,000 UK financial services staff.