Food: Advertising

Department of Health and Social Care written question – answered on 26th February 2018.

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Photo of Tom Watson Tom Watson Deputy Leader of the Labour Party, Shadow Secretary of State for Digital, Culture, Media and Sport

To ask the Secretary of State for Health and Social Care, pursuant to the Answer of 6 February 2018 to Question 126149, what steps he is taking to initiate discussions with representatives from social media companies on restricting junk food adverts available to children.

Photo of Steve Brine Steve Brine The Parliamentary Under-Secretary for Health and Social Care

The restrictions on food and drink advertising put in place to protect children are based on a tool called a Nutrient Profiling Model. Each food and drink is assigned a score based on how much sugar, fat, salt, fruit, vegetables and nuts, fibre and protein it contains, which helps to determine whether individual products should or should not be advertised to children. The Government committed to updating the current Nutrient Profiling Model in the childhood obesity plan to ensure it reflects the latest Government dietary guidelines. Public Health England is working with academics, industry, health non-Governmental organisations and other stakeholders to deliver on this commitment and will consult on the updated model in early 2018. Social media companies will be able to contribute to this process.

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