Tourism: Yorkshire and the Humber

Department for Digital, Culture, Media and Sport written question – answered on 30th January 2018.

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Photo of Thelma Walker Thelma Walker Labour, Colne Valley

To ask the Secretary of State for Digital, Culture, Media and Sport, how much of his Department's budget was spent on increasing the number of visitors to Yorkshire in the most recent 12 months for which data is available.

Photo of Michael Ellis Michael Ellis The Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport

VisitBritain and VisitEngland are responsible for promoting the UK as a tourist destination, which they do through a range of different initiatives and campaigns. One of the current projects in the £40m Discover England Fund supports attracting visitors to the Yorkshire area: the adrenaline-fuelled city breaks scheme, led by Marketing Sheffield received £500, 000.

VisitBritain ran a £500,000 marketing campaign to support the Tour de Yorkshire in 2016/17.

Yorkshire will also host the Road World Cycling Championships in 2019 which DCMS is supporting with funding for event delivery, through UKSport.

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