Tourism: Marketing

Department for Digital, Culture, Media and Sport written question – answered on 23rd January 2018.

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Photo of Lord Porter of Spalding Lord Porter of Spalding Conservative

To ask Her Majesty's Government what plans they have to market English tourist destinations in 2018.

Photo of Lord Ashton of Hyde Lord Ashton of Hyde The Parliamentary Under-Secretary of State for Digital, Culture, Media and Sport

VisitBritain and VisitEngland promote England both domestically and abroad. In 2018, they have two main campaigns: “Join The World, Discover the UK” (in partnership with VisitScotland and VisitWales) promoting the UK domestically and “I Travel For”, a global campaign promoting English destinations.

Ongoing work includes the English Gateways partnership with regional airports, a partnership with Expedia featuring English destinations, promoting England through English Tourism Week and supporting the Great Exhibition of the North.

The three year £40m Discover England Fund is also developing a range of products promoting English destinations to markets abroad. Projects include support for the South West Coastal Path (in Somerset, Devon and Cornwall) and the Coastal Pass (which runs along the East Coast of England).

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