Sporting Future: A New Strategy for an Active Nation published in 2015 committed government to continue to discuss with sports the scope for voluntary agreements on high fat sugar and salt (HFSS) food sponsorship. Working with Department of Health, Public Health England, the Sport and Recreation Alliance and sports organisations we developed a set of principles for sports bodies to consider when entering into relationships that relate to HFSS products. These principles were set out in Sport England's wider guidance to sports bodies on commercial sponsorship in May this year. This included ensuring monies received are reinvested into developing and promoting sport and providing information to consumers on the content of food and drink available at sporting events.
In addition, Public Health England (PHE) are leading a programme to reduce the levels of sugar in key foods that contribute most to children’s sugar intakes by 20% by 2020.