Department for Transport: Advertising

Department for Transport written question – answered on 12th December 2017.

Alert me about debates like this

Photo of Diana R. Johnson Diana R. Johnson Labour, Kingston upon Hull North

To ask the Secretary of State for Transport, how much (a) Network Rail, (b) Transport for London, (c) his Department, (d) Transport for the North and (e) Rail North have spent on advertising in each year since 2009-10.

Photo of Paul Maynard Paul Maynard Parliamentary Under-Secretary (Department for Transport)

An error has been identified in the written answer given on 14 November 2017.

The correct answer should have been:

Network Rail, Transport for London, the Department for Transport and Transport for the North carry out a range of different legislative and operational functions. The expenditure on advertising will reflect those functions.

Network Rail and Transport for London have direct operational responsibility for transport networks and need to inform and advise users of those networks. The Department for Transport has national strategic, regulatory, operational and enforcement responsibilities. The role of Transport for the North is to provide a strategic transport vision for the North of England.

Network Rail

Network Rail’s expenditure on advertising focuses on public information campaigns including: level crossing safety campaigns; travel disruption information; and apprentice and graduate recruitment. Figures are in the table below. It includes spending across its network.

Financial Year

Media Buying Spend Value

2009/2010

Not known

2010/2011

£1,865,574

2011/2012

£3,446,679

2012/2013

£2,863,774

2013/2014

£1,476,805

2014/2015

£3,210,642

2015/2016

£714,498

2016/2017

£915,154

Transport for London

We do not hold figures for the amount Transport for London has spent on advertising.

Department for Transport

The central Department for Transport’s spend reflects its national role and the mix of responsibilities:

Organisation

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

2016-17

2017-18

Department for Transport Central

£1,999,946

£810,450

£688,272

£712,091

£2,788,957

£977,343

£2,478,424

£597,449

£799,416

The response contained information that was incorrect as a result of miscoding of the spend information in the departmental spend analytics system. These coding errors have been addressed. The central Department for Transport’s majority of advertising expenditure relates to the THINK! Road Safety campaign, which was incorrectly not included in the table in the original answer showing the central Department’s advertising expenditure

Organisation

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

2016-17

2017-18*

Department for Transport Central

£17,130,901

£585,578

£3,119,352

£2,339,750

£3,760,794

£3,719,491

£9,451,137

£6,007,213

£1,158,660

*2017/18 spend figures are up to October 2017.

N.B.

Transport for the North

Transport for the North is responsible for the development of a long term, strategic transport vision for its region. It does therefore not have network management responsibilities, nor the advertising requirements that come with them. The figures below are therefore not comparable as the spending serves very different functions.

The figures below cover spending by TfN on the advertising of vacancies required as the organisation has developed to take on its strategic transport planning role.

Expenditure

2015/16

No data

2016/17

£25k

2017/18

£25k

Rail North

We do not hold information about the expenditure of Rail North Ltd on advertising.

Does this answer the above question?

Yes1 person thinks so

No0 people think not

Would you like to ask a question like this yourself? Use our Freedom of Information site.

Photo of Paul Maynard Paul Maynard Parliamentary Under-Secretary (Department for Transport)

Network Rail, Transport for London, the Department for Transport and Transport for the North carry out a range of different legislative and operational functions. The expenditure on advertising will reflect those functions.

Network Rail and Transport for London have direct operational responsibility for transport networks and need to inform and advise users of those networks. The Department for Transport has national strategic, regulatory, operational and enforcement responsibilities. The role of Transport for the North is to provide a strategic transport vision for the North of England.

Network Rail

Network Rail’s expenditure on advertising focuses on public information campaigns including: level crossing safety campaigns; travel disruption information; and apprentice and graduate recruitment. Figures are in the table below. It includes spending across its network.

Financial Year

Media Buying Spend Value

2009/2010

Not known

2010/2011

£1,865,574

2011/2012

£3,446,679

2012/2013

£2,863,774

2013/2014

£1,476,805

2014/2015

£3,210,642

2015/2016

£714,498

2016/2017

£915,154

Transport for London

We do not hold figures for the amount Transport for London has spent on advertising.

Department for Transport

The central Department for Transport’s spend reflects its national role and the mix of responsibilities:

Organisation

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

2016-17

2017-18

Department for Transport Central

£1,999,946

£810,450

£688,272

£712,091

£2,788,957

£977,343

£2,478,424

£597,449

£799,416

The response contained information that was incorrect as a result of miscoding of the spend information in the departmental spend analytics system. These coding errors have been addressed. The central Department for Transport’s majority of advertising expenditure relates to the THINK! Road Safety campaign, which was incorrectly not included in the table in the original answer showing the central Department’s advertising expenditure

Organisation

2009-10

2010-11

2011-12

2012-13

2013-14

2014-15

2015-16

2016-17

2017-18*

Department for Transport Central

£17,130,901

£585,578

£3,119,352

£2,339,750

£3,760,794

£3,719,491

£9,451,137

£6,007,213

£1,158,660

*2017/18 spend figures are up to October 2017.

N.B.

Transport for the North

Transport for the North is responsible for the development of a long term, strategic transport vision for its region. It does therefore not have network management responsibilities, nor the advertising requirements that come with them. The figures below are therefore not comparable as the spending serves very different functions.

The figures below cover spending by TfN on the advertising of vacancies required as the organisation has developed to take on its strategic transport planning role.

Expenditure

2015/16

No data

2016/17

£25k

2017/18

£25k

Rail North

We do not hold information about the expenditure of Rail North Ltd on advertising.

Does this answer the above question?

Yes1 person thinks so

No0 people think not

Would you like to ask a question like this yourself? Use our Freedom of Information site.