Encouraging take-up of the flu vaccination in people with chronic respiratory disease is primarily a matter for Public Health England (PHE). PHE, in partnership with NHS England, is currently running the national multi-channel campaign ‘Stay Well This Winter’, which encourages people who are most at-risk of preventable emergency admission to hospital to take actions to help them stay well, such as getting a flu vaccination and visiting a pharmacy at the first sign of a winter illness.
Television adverts encourage people with long-term health conditions including breathlessness and lung disease to get the flu vaccine. The radio and social media advertising specifically target people with chronic lung diseases, including chronic obstructive pulmonary disease, emphysema, bronchitis and asthma. PHE also works with the British Lung Foundation and Asthma UK to help promote flu vaccine take-up to their supporters.