Armed Forces: Social Media

Ministry of Defence written question – answered on 25th July 2017.

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Photo of Luke Pollard Luke Pollard Labour/Co-operative, Plymouth, Sutton and Devonport

To ask the Secretary of State for Defence, how much was spent on social media by each branch of the armed forces in (a) 2015, (b) 2016 and (c) 2017 to date.

Photo of Tobias Ellwood Tobias Ellwood The Parliamentary Under-Secretary of State for Defence

The vast majority of social media advertising spend within the Ministry of Defence is designed to aid recruitment into our Armed Forces. The following was spent on paid social media by each of the single Services from 2015 to 30 June 2017.

Year

Royal Navy

British Army

Royal Air Force

2015

£798,335

£362,606

£24,718

2016

£576,040

£597,035

£153,798

2017 (to 30 June)

£278,339

£312,780

£214,494

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