Department for Communities and Local Government: Advertising

Department for Communities and Local Government written question – answered on 21st September 2017.

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Photo of Deidre Brock Deidre Brock Shadow SNP Spokesperson (Devolved Government Relations), Shadow SNP Spokesperson (Fair Work and Employment), Shadow SNP Spokesperson (Northern Ireland)

To ask the Secretary of State for Communities and Local Government, how much his Department has spent on advertising on social media in each month since January 2016.

Photo of Marcus Jones Marcus Jones Parliamentary Under-Secretary of State (Department for Communities and Local Government) (Local Government)

Since January 2016 the Department for Communities and Local Government spent the following amount on social media:

Month

Gross Spend (ex VAT & commission)

Jan-16

£ 9,369

Feb-16

£ 24,287

Mar-16

£ 31,053

Apr-16

£ 7,161

May-16

£ 4,729

Jun-16

£ 13,792

Jul-16

£ 2,768

Aug-16

£ 8,672

Sep-16

£ 10,461

Oct-16

£ 23,022

Nov-16

£ 19,622

Dec-16

£ 4,029

Jan-17

£ 13,037

Feb-17

£ 37,228

Mar-17

£ 134,752

Apr-17

£ 49,037

May-17

£ 11,782

Total Spend

£ 404,802

These figures represent gross social media advertising spend excluding fees, commission and VAT. ‘Social’ channels are defined as Facebook, Instagram, and Twitter. These figures represent total spend for DCLG, excluding its arm’s length bodies (ALBs).

Government advertising supports the government’s priorities and helps deliver its programmes, from raising awareness of government home buying schemes so people can own their own home, to informing voters of the combined authority regional mayoral elections held in May 2017 to help increase turnout. The media in which we place government advertising are selected for their ability to most effectively reach our target audience.

Government advertising is purchased by our media buying agency, Carat Ltd. Carat has held the contract for UK government media buying since January 2015.

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