Department for Business, Energy and Industrial Strategy: Advertising

Department for Business, Energy and Industrial Strategy written question – answered on 14th July 2017.

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Photo of Deidre Brock Deidre Brock Shadow SNP Spokesperson (Devolved Government Relations), Shadow SNP Spokesperson (Fair Work and Employment), Shadow SNP Spokesperson (Northern Ireland)

To ask the Secretary of State for Business, Energy and Industrial Strategy, how much his Department has spent on advertising on social media in each month since January 2016.

Photo of Margot James Margot James Parliamentary Under-Secretary (Department for Business, Energy and Industrial Strategy)

Since January 2016, the Department for Business, Innovation and Skills, the Department for Energy and Climate Change and the Department for Business, Energy and Industrial Strategy have spent the following amount on social media.

Date

Spend

January 2016

£10,979

February 2016

£40,466

March 2016

£132,073

April 2016

£37,610

May 2016

£33,291

June 2016

£40,364

July 2016

£9,383

August 2016

£42,983

September 2016

£13,107

October 2016

£19,016

November 2016

£12,046

December 2016

£10,880

January 2017

£12,116

February 2017

£11,678

March 2017

£130,717

April 2017

£136,318

May 2017

£0

June 2017

£0

These figures represent gross social media advertising spend excluding fees, commission and VAT. ‘Social’ channels are defined as Facebook, Instagram, LinkedIn, Snapchat (traded as display) and Twitter. These figures represent total spend for each month by DECC, BIS and now BEIS since January 2016.

Government advertising supports the government’s priorities and helps deliver its programmes, from raising awareness of the National Minimum and Living Wage, to encouraging young people to apply for apprenticeships. The media in which we place government advertising are selected for their ability to most effectively reach our target audience.

Government advertising is purchased by our media buying partner, Carat. Carat has held the contract for UK government media buying since January 2015.

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