To ask the Secretary of State for Business, Energy and Industrial Strategy, how much his Department has spent on advertising on social media in each month since January 2016.
Since January 2016, the Department for Business, Innovation and Skills, the Department for Energy and Climate Change and the Department for Business, Energy and Industrial Strategy have spent the following amount on social media.
These figures represent gross social media advertising spend excluding fees, commission and VAT. ‘Social’ channels are defined as Facebook, Instagram, LinkedIn, Snapchat (traded as display) and Twitter. These figures represent total spend for each month by DECC, BIS and now BEIS since January 2016.
Government advertising supports the government’s priorities and helps deliver its programmes, from raising awareness of the National Minimum and Living Wage, to encouraging young people to apply for apprenticeships. The media in which we place government advertising are selected for their ability to most effectively reach our target audience.
Government advertising is purchased by our media buying partner, Carat. Carat has held the contract for UK government media buying since January 2015.