Ministry of Defence written question – answered on 6th March 2017.
To ask the Secretary of State for Defence, how his Department is promoting the Defence Discount Service in each region and constituent part of the UK.
To ask the Secretary of State for Defence, what the uptake level has been of the Defence Discount Service in each region and constituent part of the UK since its introduction.
The Defence Discount Service (DDS) is operated by Blue Light Card Ltd on behalf of the Ministry Of Defence. Blue Light is responsible for all marketing and promotion of the DDS throughout the United Kingdom and uses a variety of initiatives to engage both locally and nationally.
As at 3 March 2017, the DDS scheme had approximately 386,000 members. A regional breakdown of membership is unavailable. However, the following table provides a breakdown by constituent part of the UK:
England | 316,400 |
Scotland | 29,700 |
Wales | 23,200 |
5,800 | |
Outside UK | 2,300 |
Opted not to provide location | 8,700 |
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