NHS Blood and Transplant (NHSBT) works to ensure that the right amount of blood is collected to meet patient need in England, including more complex needs for specific blood groups. It runs a number of campaigns throughout the year to raise awareness of blood donation and to encourage people to register as blood donors.
NHSBT also engages with donors who have rare blood types including working with local charities, to engage people from these communities in blood and organ donation. To meet the demand for specific blood groups, NHSBT is recruiting increasing numbers of O negative blood donors, A negative platelet donors and more donors from black-African, black-Caribbean, Asian and mixed race heritage.
For example, it recently partnered with MOBO on a campaign to encourage people from black and South Asian communities to become blood donors and has launched a toolkit to assist Members of Parliament who are seeking to increase the number of people from these communities who register as blood and organ donors in their constituencies, which is accessible at: