My Department launched the Own Your Home campaign in October 2015 – aimed at persuading young working people to look again at home ownership and driving take up of appropriate government home-buying schemes when this is the right decision for them. This overarching campaign also draws together communications activity on a range of government schemes. Prior to this, campaigns on Right to Buy and Help to Buy had been run separately since 2012.
Own Your Home specific activity is delivered at a national level and cannot be disaggregated down to regional or local authority level. Spend on this campaign was £2.08 million in 2015/16 and £3.517 million in 2016/17