Home Ownership Incentive Schemes

Department for Communities and Local Government written question – answered on 1st March 2017.

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Photo of John Healey John Healey Shadow Secretary of State for Housing

To ask the Secretary of State for Communities and Local Government, how much has been spent from the public purse on advertising and other promotional material for the Own Your Home initiatives in each year since 2010-11 by (a) region, (b) local authority area and (c) constituency.

Photo of Gavin Barwell Gavin Barwell Minister of State (Department for Communities and Local Government) (Housing, Planning and London)

My Department launched the Own Your Home campaign in October 2015 – aimed at persuading young working people to look again at home ownership and driving take up of appropriate government home-buying schemes when this is the right decision for them. This overarching campaign also draws together communications activity on a range of government schemes. Prior to this, campaigns on Right to Buy and Help to Buy had been run separately since 2012.

Own Your Home specific activity is delivered at a national level and cannot be disaggregated down to regional or local authority level. Spend on this campaign was £2.08 million in 2015/16 and £3.517 million in 2016/17

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