Right to Buy Scheme: Publications

Department for Communities and Local Government written question – answered at on 30 January 2017.

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Photo of Meg Hillier Meg Hillier Chair, Public Accounts Committee, Chair, Public Accounts Committee

To ask the Secretary of State for Communities and Local Government, what criteria his Department used to decide where the Right to Buy information booklet was distributed.

Photo of Gavin Barwell Gavin Barwell Minister of State (Department for Communities and Local Government) (Housing, Planning and London)

Holding answer received on 13 January 2017

The Right to Buy campaign aims to ensure that eligible social housing tenants are aware of the increased discounts available through the Right to Buy scheme.

The Direct Marketing activity sets out to raise awareness of the scheme and eligibility as Right to Buy can only be exercised by eligible tenants if they have sufficient information about their Right to Buy.

Direct marketing has been the most cost effective way to reach eligible council and housing association tenants.

Our targeting approach is based on a combination of social housing stock and penetration levels - we target higher stockholding areas to ensure reach and value for money across England.

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