Tourism: Marketing

Department for Culture, Media and Sport written question – answered at on 16 December 2016.

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Photo of Mark Williams Mark Williams Liberal Democrat Spokesperson (Wales)

To ask the Secretary of State for Culture, Media and Sport, how much has been spent promoting British tourism in (a) Europe, (b) Asia, (c) North America and (d) total in (i) 2016, (ii) 2015 and (iii) 2014.

Photo of Tracey Crouch Tracey Crouch The Parliamentary Under-Secretary of State for Culture, Media and Sport

The below table from Visit Britain, which contains spending figures on Tourism for the aforementioned periods. The increase in funding during Financial Year 15/16 can be attributed to the inclusion of the North and South West Growth Funds.

Europe

Asia

North America

Total Overseas Investment

2014/15 Actuals

7,912,466

8,769,694

7,714,661

25,641,070

2015/16 Actuals

10,016,595

9,555,699

9,154,013

29,574,545

2016/17 Forecast

6,053,255

7,923,478

6,659,807

20,961,784

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