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The Marriage Allowance was introduced in April 2015, to recognise the importance of marriage and provide support to those on low incomes, many of whom have little engagement with tax matters. So it is right that the Government has taken action to improve awareness of the positive impact this allowance could have on family finances. Since the introduction of the Marriage Allowance in April 2015, HM Revenue and Customs has spent £1,457,479 (excluding VAT) on targeted campaigns to raise awareness. Families across the UK could be better off by up to £432 if they claim the Marriage Allowance today if their application is backdated to April 2015.