The department and its Agencies (Maritime & Coastguard Agency, Driver & Vehicle Licensing Agency, and Driver & Vehicle Standards Agency) use a mixture of free and paid for tools to monitor online discussion and content publicly available on a variety of social networking sites. The content monitored stems from a variety of sources including professional news organisations, stakeholders and partner channels. Monitoring is carried out to enable the Department and its Agencies to better serve their customers and users of their services.
The Vehicle Certification Agency do not monitor content on social networking sites.
In respect of media management and campaign communications, department communications teams monitor relevant publicly available social media content to evaluate the effectiveness of government campaigns. Departments are encouraged to follow Government Communications Service (GCS) Standards using the GCS Evaluation Framework https://gcs.civilservice.gov.uk/guidance/evaluation/tools-and-resources/.