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Television: Advertising

Department for Culture, Media and Sport written question – answered on 18th November 2016.

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Photo of Jeff Smith Jeff Smith Opposition Whip (Commons)

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the effect of restricting High in Fat, Salt or Sugar (HFSS) food advertising during all programmes before the 9pm watershed relative to existing restrictions on such advertising on (a) children's exposure to HFSS food and (b) children's obesity rates.

Photo of Matthew Hancock Matthew Hancock Minister of State (Department for Culture, Media and Sport) (Digital Policy)

The Government recognises the importance of tackling childhood obesity, which is caused by a number of complex factors. The Childhood Obesity Plan for Action, published in August, considered a number of different policy responses to address this problem. Additional advertising restrictions were considered as part of this process, but current restrictions in the UK are amongst the toughest in the world and the plan focuses on those areas which experts tell us are most effective.

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