Broadband

Department for Culture, Media and Sport written question – answered on 26th May 2016.

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Photo of David Mackintosh David Mackintosh Conservative, Northampton South

To ask the Secretary of State for Culture, Media and Sport, if his Department will make representations to the Advertising Standards Authority to change the guidelines for broadband speed advertisements to increase the proportion of broadband customers who must reach the stated speed on their internet connection.

Photo of Ed Vaizey Ed Vaizey Minister of State for Culture and the Digital Economy (Jointly with Department for Business, Innovation and Skills), Minister of State for Culture and the Digital Economy (Jointly with Department for Culture Media and Sport)

The Minister for Culture and the Digital Economy has met and written to the Advertising Standards Authority (ASA), encouraging it to strengthen its rules on broadband speed claims in advertising. We consider that the proportion of customers who can receive the headline speed should be higher than their guidelines stipulate (10%) and have asked to ASA to examine this.

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