The Intellectual Property Office (IPO) IP Awareness Survey was first conducted in 2006 and was rerun in 2010 and early 2015. The survey establishes a sense of understanding of IP and IP rights across all sizes of UK firms and all sectors of UK industry. The most recent survey contained 3 sections: an IP knowledge section which tested the respondent's familiarity with IP, a management section which sought to discover how firms were administering IP within their organisation and a final section which focussed on where IP information and advice was sourced from.
Key findings include:
In addition to this formal piece of research the IPO routinely surveys businesses in the course of designing and delivering its business support and outreach activities. This is intended to help to monitor and assess the effectiveness of these activities to ensure they are fit for purpose and if necessary improve, develop and even cease them for alternative approaches.
The IPO is using findings from its own and other business surveys to inform its approach to business outreach and the creation of IP advisory and support tools.