To ask the Secretary of State for the Home Department, pursuant to the Answer of 5 January 2016 to Question 20367 and of 18 January 2016 to Question 22101, what the spend for the Cyber Streetwise campaign was on (a) media spend and production, (b) PR, partnership and social, (c) research and (d) website in (i) 2014-15 and (ii) 2015-16.
Cyber Streetwise is a cross Government campaign, developed by private and public stakeholder partners and coordinated by the Home Office’s Research, Information and Communications Unit. It is designed to make the UK a safer place to interact and do business online by increasing individual and SME adoption of safe online behaviours.
Government experts estimate that a significant proportion of cyber security threats could be avoided by safer online behaviours. Cyber Streetwise supports this by increasing digital confidence, informing people about key steps that keep them safer online. It does this by:
• Delivering actionable and positive solution focussed advice on how to be secure
• Creating arresting communications that highlight the consequences and cut through low interest
• Reminding and reinforcing individuals and SMEs of the core protective behaviours at the point of risk/incidence
The impact of Cyber Streetwise on behaviours is evaluated via regular quantitative tracking research. Since its launch in January 2014, it is estimated that 2 million adults have adopted safer online behaviours that will better protect them.
The spend for Cyber Streetwise in 2014/15 and 2015/16 is as follows:
• 2014/15 - £3.95 million excl VAT
• 2015/16 - £4.1 million excl VAT