HM Treasury written question – answered on 7th April 2016.
To ask Her Majesty’s Government how many people have taken up the Married Couple’s Allowance in each year since its introduction.
To ask Her Majesty’s Government how much is being spent on advertising the Married Couple’s Allowance; when the campaign started; and for how long they intend it to run.
To ask Her Majesty’s Government how many (1) poster boards, (2) bus advertisements, (3) television advertisements, (4) magazine or print advertisements, and (5) other forms of advertising, they are using to promote the Married Couple’s Allowance; and what is the cost of each form of advertising.
As of March 24 2016, 585,487 couples had successfully applied for Marriage Allowance, including apporoximately 181,00 who applied in March.
The campaign ran until 31 March and final figures are not yet available.
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