The total budget allocated for the National Living Wage advertising campaign is £4.95 million. The campaign will run to the end of April and we expect to come in under budget.
The Government’s new National Living Wage is a step up for working people, so it is important workers know their rights and that employers pay the new £7.20 from April 1 this year. Britain deserves a pay rise and as a One Nation Government we are making sure it gets one. The campaign will tell people about their entitlements and is targeted at employers, and workers currently earning the National Minimum Wage.