Living Wage

Department for Business, Innovation and Skills written question – answered on 16th February 2016.

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Photo of Baroness Kramer Baroness Kramer Liberal Democrat Lords Spokesperson (Treasury and Economy)

To ask Her Majesty’s Government what is the total cost of the advertising campaign for the National Living Wage.

Photo of Baroness Neville-Rolfe Baroness Neville-Rolfe The Parliamentary Under-Secretary of State for Culture, Media and Sport, The Parliamentary Under-Secretary of State for Business, Innovation and Skills

The total budget allocated for the National Living Wage advertising campaign is £4.95 million. The campaign will run to the end of April and we expect to come in under budget.

The Government’s new National Living Wage is a step up for working people, so it is important workers know their rights and that employers pay the new £7.20 from April 1 this year. Britain deserves a pay rise and as a One Nation Government we are making sure it gets one. The campaign will tell people about their entitlements and is targeted at employers, and workers currently earning the National Minimum Wage.

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