For over a year prior to launch, individuals were able to register by phone or email for scheme updates.
The scheme has also achieved widespread coverage, particularly around its launch, in the national and specialist press read by the scheme’s target audience. DWP has worked directly with financial advisory bodies and key pensions industry experts to raise awareness of the scheme.
DWP officials have attended conferences around the country with IFAs to explain the scheme and Ministers have written articles and conducted interviews on national, regional and international broadcast channels.
As of 8 November 2015, the scheme had attracted 3460 applications.