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The NSPCC-run modern slavery helpline was launched in July 2014, as part of a wider awareness-raising campaign, to better support potential victims of modern slavery. For the period July 2014 to July 2015, £50,000 was made available to the NSPCC to run the modern slavery helpline. To support the launch of the helpline, training was provided by existing staff in the NSPCC child trafficking advice centre, the Metropolitan police’s human trafficking unit and the Modern Slavery Unit to NSPCC call-handlers at zero cost.
The NSPCC helpline routinely records the number of contacts made each month, how they are made, and by whom. The helpline also records the gender, age and nationality of potential victims, where that information is known or presumed. Between 31 July 2014 and 31 July 2015 the NSPCC modern slavery helpline received, in total, 849 contacts. These were comprised of 491 referrals, 107 advice cases and 251 enquiries. During the period 31 July 2014 to 31 July 2015 the helpline received a total of 57 contacts from potential victims themselves and in that same period the NSPCC made 272 referrals to the police. The NSPCC does not hold data on the number of contacts referred to the helpline by the police and other agencies that were subsequently referred back to those agencies.