Encouraging travellers to obtain comprehensive travel insurance is a key part of the Foreign and Commonwealth Office
’s ‘Know Before You Go
’ communications campaign, which has been active since 2001. Messaging on insurance is prominent in many of our travel safety materials and we run specific campaigns on insurance. In May this year we worked with the Association of British Insurers
to create a new ‘checklist’ to help travellers choose the right insurance policy for their needs, which we communicated through social media and our network of industry partners. I believe our ‘Know Before You Go’ partners have a crucial role to play, and have urged them to continuing working with us to encourage British nationals to travel with insurance – including at our last annual gathering of partners in December 2014. Our messages on insurance have also been reinforced by broadcasts on a wide range of national, regional and community TV
and radio stations.